Our aim is for you to be confident and excited for your tattoo - whether it's your first one or you're adding to others.

We've all been there -- we arrive at the tattoo parlour with doubts about the design and placement of the tattoo. And we have to decide on the day, with a committed deposit, to get it done.

It's all quite a rush for something that is a lifetime commitment.

It's a process that we've been through, and one we felt needed a little more transparency. That's why we've changed it -- all with a view of you getting a tattoo that you'll love for a lifetime.